As well stated by Resultados Digitais , focusing on identifying results aims to create reports that show the Return on Investment (ROI) of the company's marketing and sales areas, which are complementary, in addition to other relevant metrics.
Without working with results measurement, teams can suffer from a series of problems, such as:
Difficulty in identifying the conversion channel that generates the best sales results;
Uncertainty about which stage of the funnel needs adjustments and improvements;
Discomfort in communicating whether a specific action generated a return or not.
Meeting with the agency is important to have more assertive results
First of all, one cannot ignore the fact that alignment between company and agency is crucial for the success of strategies.
Therefore, it is essential to hold regular meetings for feedback and action planning. And thus, analyze together what to keep, what needs to be changed, reformulated, etc.
But beyond that, it is interesting to keep yourself tunisia whatsapp data updated, on a regular basis, on what results are being obtained with sales and marketing strategies.
To do this, there are some ways to evaluate and identify whether marketing strategies bring returns and whether the sales team generates the expected results, which we will show below!
Strategies for measuring Marketing and Sales actions
How does your company measure marketing and sales results? The answer to this question can determine the success of the strategies implemented, and knowing it is essential, especially if your agency does not have the habit of frequently presenting the results obtained from the work carried out.
With this in mind, we have listed below some essential metrics to monitor the scenario and the return on marketing and sales actions!
Marketing Metrics
Some of the most commonly used metrics in marketing for analysis are:
Number of visitors: Total number of people who visit the website, it is important because it clearly shows the audience of your website and/or blog.
Number of Leads: How many people are interested in your solution, through the actions taken. In other words, potential customers, with whom you can start a sales relationship in the future.