10 steps to create a successful email marketing campaign

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Today I'm going to show you exactly how to create a successful email marketing campaign .
In fact, these are the same steps we've used to help many businesses achieve open rates above 45% over the past year:
email-marketing-campaign-open-rate
So if you want to get higher open rates , you’ll love the steps in this article.
Let's get started.
These are the 10 steps to create successful email marketing campaigns:
Define the objective
Segment your database
Have a clear message
Humanize your messages
Use effective email templates
Include a CTA (Call To Action)
Include your contact information
Make test shipments
Generate shipping plans
Monitor your results
1. Define the objective
irst of all, you must be very clear about bangladesh whatsapp lead the objectives and KPIs that you want to impact.
A good basis is to use the average CTR and Open Rate in emails according to the type of industry:
mail-marketing-ctr
That being said:
According to data provided byMailchimp, the average opening rate for all sectors is 21.33%
But here's the best part:
In this study, you will be able to find a lot of data on more than 40 types of industry.
Opening rates
Click-through rates
Unsubscribe Rates


And much more…

Giving you a good foundation for your email marketing campaigns.



2. Segment your database:


Here's the interesting part:

Thewell-segmented email marketing campaigns, get up to 100.95% more clicks and openings above 14.31% compared to non-segmented mailing campaigns.

In other words:

It is very important to have a segmented, clean and organized database.

In this way, someone who is in the educational sector will not receive information from the pharmaceutical sector.

That would be weird, wouldn't it?

To achieve this, you could create lists and segment your database by age, interests, occupation, type of industry, company size, line of business, or whatever best suits your context.

For example:

If you useHubspot as email marketing software, you can create a mailing list and segment it according to your target audience:



email-marketing-segmentation



And when you go to send your email, choose the list you created:



email-marketing-segmentation



Similarly, you can decide who you don't want to send it to and set the list.



3. Have a clear message


Having a clear, concise and concrete message is one of the keys to the success of our email marketing campaigns.

Too much text can overwhelm people and make reading difficult.

Instead, using short texts with a clear intention can make it more user-friendly and help us increase the click rate.

For example:

When you subscribe toour newsletter, the welcome email is very clear:



email-marketing-newsletter



We welcome you to the community and let you know that you will receive our latest advice every month, as well as resources that you can use right away.



4. Humanize your messages
Custom Subject Lines


Most people receive cold, generic emails in their inbox.

A very easy way to stand out is by personalizing the subject line of your emails.

This way, the person will feel that it is not just another email of the hundreds they receive every day.

Besides:

Studies have shown thatEmails with personalized subject linesare 26% more likely to be open than those who are not.

Now:

Email sending platforms like HubSpot allow you to customize the subject of your emails, making it so that the person who receives it receives it with their real name:



email-marketing-subject



But that's not all.

A study conducted byExperianshowed that email subject lines with an emoji increased open rates by 56%, compared to text-only subject lines.

For example:

Every month, one of our clients sends their Newsletter, always trying to personalize it with emojis.



email-marketing-subject



Achieving as a result to be above the average of thenon-profit sector, which is 25.17%



email-marketing-open-rate

See how it works?



Use a real person as the sender.


Another way to stand out is by using a real person as the sender.

The vast majority of people receive emails with the sender and signature from “the companies”, making the feeling become very generic.

On the other hand, when they receive an email as if it was sent to them by someone on your team, they will feel a more human and personalized feeling.

As if they actually took the time to write the email and send it to you.

For example:

Another of our clients in the music sector sends out their newsletter every month.



email-marketing-subject



The simple fact of receiving it from a real person and having the name personalized makes you want to open it even more.

In fact, the email metrics speak for themselves:



email-marketing-open-rate



The email opening rate is above the average.music sector, which is 21.88%

To achieve this, HubSpot also allows you to customize it:



email-marketing-email-setup



Create a storytelling


Storytelling has great effects on content marketing, yet very few people use it.

When you tell stories, you create content that people are more likely to remember.

Plus, because stories provoke emotions, such as awe, surprise, and inspiration, they are more likely to be shared.

All you need to do is share about what you or someone else achieved using your tips or a specific result.

For example:



email-marketing-newsletter



Dan Macias of Sandler Training, uses storytelling very well in their emails.

He puts himself in the place of the sellers with situations they have experienced and helps them solve them with a video or a course that is often free.



5. Use effective email templates


Do you want to take your email marketing campaigns to the next level?

Here are some templates that are working very well for us in our email marketing campaigns.



Announcement/Community Template


email-marketing-template


Subject line


Don’t be afraid to use words like “New” or “Free” in your subject lines.

It is very important that people notice that your ad is something important and valuable.

For example, this is the subject we use to launch ourInbound Marketing Introduction Course:



email-marketing-subject



Introduction


You could use different options in your introduction.

For example, this is the one we used in this very email:



email-marketing-content



Brief description


Now, it's time to describe what you're advertising and what value it would have for people.

Check out the example we used to advertise our course:



email-marketing-content



Clear CTA


Now that the person knows the value they will get, it is time to tell them what to do:



email-marketing-cta




Newsletter Template for Blog Post


email-marketing-template



When it comes to promoting content, email marketing is amazing.

For example, when I published this article:



email-marketing-newsletter

To make it known, I sent a newsletter to our subscriber list:



email-marketing-newsletter



Getting a CTR of 9.3% :

email-marketing-click-rate





Marketing Offer Template


email-marketing-template



Simple and direct subject line


It's super simple:

You don't need to write many characters.

Instead, let people know about your offer.

Here's a real example:



email-marketing-template




The offer


Write a maximum of 2 lines where you clearly describe your offer.

Otherwise, you won't get the attention you'd like.



email-marketing-template




The details


You've already described what the offer is about, now it's time to explain a few details.

For example:



Start to end date of the offer
The discount you will get in that period
Discount codes
Terms and conditions of your offer


Here is another example:



email-marketing-template




One more tip is not to overwhelm people with too many details, remember that the goal is to let them know about your offer and drive them to your website.



Call To Action


Nothing fancy here, just make sure you use a powerful CTA that entices people to click.



email-marketing-template



P.S.


A PS can easily double our conversion rates

The reason for this?

Many people stop to read it.

Therefore, it is recommended that you use them as much as possible.

All you have to do is briefly summarize your offer and include a CTA.

email-marketing-template



On the other hand:

According to aHubSpot reportThe more images an email has, the more the click-through rate tends to decrease.

So:

If you decide to use design elements, make sure they are perfectly ordered and related to the information.

For this, you can make use of tools such as flaticon, which allows you to use iconography completely free.