WhatsApp is a powerful app that increases brand visibility, automates communication, and keeps workflows organized. It’s also easy to use and free, meaning there’s no need to invest extra money. But have you ever thought about marketing on WhatsApp?
Any company can implement marketing campaigns on WhatsApp Business to improve communication with customers or to promote the launch of new products and services. These features make the app extremely attractive.
Below we will explain in more detail how to create a marketing strategy on WhatsApp. Let’s go!
How to create a marketing strategy on WhatsApp?
WhatsApp Business has thousands of users in Brazil and offers features that can improve communication between companies and customers. The channel allows you to offer support, promote services and singapore whatsapp data products, and automate responses to loyal followers and potential consumers.
Discover how to use this app in a marketing strategy :
1. Improve the visibility of your business
Like Facebook, WhatsApp has the function of displaying interesting business information to customers, such as the website, address and description of the products or services sold.
You can also add catalogs, keeping them up to date with offers and new releases. All of this will ensure that more people interact with the brand through the app.
It works like this: whenever a customer wants to know about the products and services that the company offers, they simply access the product catalog available on WhatsApp and see the main offers.
All this without having to use Google search, avoiding distractions from other companies.
2. Reduce response time
By using WhatsApp marketing, brands can interact with customers directly. One of the tools is automation through chatbots, which will ensure faster responses, eliminating the need for manual typing for the most common questions.
For example, set up a welcome message and ask if customers would like to know about your company's latest releases or include a link to your promotions page.
Another advantage is the ease of sharing content on the app, which includes text messages, videos, images and gifs.
3. Ensure organized functions
When implementing a marketing strategy on WhatsApp, you can segment your customers using the tagging system. If you use a CRM that integrates with WhatsApp, you can import contacts and easily manage conversations without having to manually add them one by one.
Additionally, conversations can be saved and accessed whenever necessary. This helps in analyzing audience behavior.
WhatsApp Marketing Campaign Example
Think of WhatsApp as a tool that streamlines communication and provides differentiated and personalized communication for customers, in a simple and personal way.