Nowadays, most businesses use hashtags in their Social Media posts ( Social Networks , Blogs, Forums and others), but the important thing to be successful is to implement the right strategy.
Relevant hashtags can increase engagement rates, but meaningless ones hurt web traffic and reduce your followers' interaction across platforms .
Because hashtags do not work the same on Facebook, Twitter, Instagram and LinkedIn , at MIO we will provide you with several simple strategies so that you can learn how to use them.
Where should you start to create an effective hashtag strategy?
You should use a strategy for each social network: the important thing is that you know your target market well and the most popular hashtags for your audience.
Who is your target audience? For example: #Students, #Teachers or #Academies
What are your audience's interests? Check out your followers' profiles and see which coo email list accounts they follow and which hashtags are trending.
To implement an effective hashtag strategy , it is important to do market research to understand exactly what user behavior is.
Instagram hashtag strategy
Instagram hashtag strategy
Instagram hashtag strategy
Instagram's algorithm allows you to use hashtags in stories and posts. When a user clicks on a hashtag , they can access all posts related to that particular hashtag .
Top Instagram posts include the most popular hashtags , i.e. those that achieved the highest engagement rate. Newer posts feature hashtags arranged chronologically.
Most popular hashtags on Instagram
Most popular hashtags on Instagram
Your top posts can be very profitable, but you should also consider measuring the engagement rate of your most recent posts that include relevant hashtags .
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Learn why you need a hashtag strategy on your social media and how to create one
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