What is the difference between marketing and advertising?

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What is marketing?
The term marketing refers to different areas, processes and activities that pursue the objective of promoting and selling products and services. The marketing process begins with market research, which is essential for developing a marketing strategy . Any marketing strategy worth its salt follows four principles, these are the four Ps of marketing:

Product : The product or service being offered must be designed to meet the needs and desires of the target audience.
Price : The price of the product or service should be set in such a way that the physical therapist email database target audience can afford it and at the same time provide sufficient benefits.
Point of sale : the target audience must be able to easily reach the space where the product or service is offered. In addition, this space must promote sales.
Promotion : the way in which the product or service is advertised to the target audience.
Marketing objectives are not always the same. A particular marketing strategy can be used to increase sales, raise brand awareness or build customer loyalty , for example . Marketing is essential to the success of a company or brand, as it helps to understand the needs and desires of customers and to satisfy them accordingly.

What is advertising?
Advertising is an important part of marketing that aims to attract the attention of potential customers to convince them to buy a brand, product or service. One distinguishing feature of advertising is that it must be paid for - just think of radio and television commercials, billboards in rented spaces, banners on the Internet or social media campaigns.

Advertising is used to convey a specific message about a brand, product or service to a target group at a specific time . The content may vary depending on the target group , the purpose or the medium used. Advertising can be informative, entertaining, emotional, etc. to capture the attention of the target group.

Marketing vs. advertising
As already mentioned, the concept of marketing includes different strategies and activities. Advertising is one of these activities and forms part of a marketing strategy. It can be defined as a product of the marketing process or, also, as the result that is shown to the outside. Sometimes, the terms are used interchangeably.

Furthermore, a clear difference can be established between the two, namely the impact over time: while advertising is a marketing activity with an initially short-term effect, marketing seeks to get to know customers in order to develop a long-term strategy that allows increasing their level of satisfaction, as well as promoting their loyalty.