Creating strategies that have a positive impact on customers ' perceptions increases their connection with the company. However, there is a relatively new term that is increasingly being used in the B2B market : live marketing .
In fact, live marketing is an evolution of promotional marketing , leveraged by digital transformation. The strategy involves comprehensive planning of live experiences, which are based on brand experience.
The idea is to generate direct interaction with the public to generate engagement and real relationships . But if you thought about live streams, which have already taken over social media, the concept is quite different.
Live marketing is in-person, sensorial, and striking. It should be designed to impact emotions and generate memories through consumer experiences, creating references and connections .
In other words, live marketing is a true umbrella of actions that bring together exchange strategies between audiences and products/services in face-to-face situations, such as campaigns , events and fairs.
But it doesn't have to be - and often shouldn't be - just in person. The plurality nigeria whatsapp data of possibilities must be combined creatively precisely to generate a positively unforgettable experience.
And, for B2B companies , it is a great opportunity to enhance communication with their customers , but also generate new leads and qualifications.
Digital transformation is creating incredible possibilities for live marketing. The increasing integration between the physical and digital worlds provides new ways to connect with the public.
By knowing your area of activity, your audience and market movements in depth , it is possible to identify gaps and delight with creative freedom.
Trade fairs and events bring together a great deal of competition, with several players offering similar products, competing side by side. However, on the other hand, the public is more open to proposals and more willing to create identifications.
Therefore, the objective of live marketing is to produce a positive impact and immediate engagement, creating inspiration linked to the brand.
This involves thinking about both ends of the same path: the purpose that the company wants to achieve and contact with the public. This way it is easier to get into shape.