A good marketing strategy enhances the effectiveness of inbound marketing

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Content and inbound marketing work best when used together. The actual content that is produced is what we call content marketing, or in Norwegian, inbound marketing. Inbound marketing describes the overall strategy that content marketing is often a part of. To put it bluntly, they are two components of a marketing mix that, together with a number of other elements, make up a total marketing strategy.

Read more about content marketing in the Content Marketing Guide!

In other words, content marketing is the meat on saint helena email list the bone. This is where you give the customer quality. The content is primarily aimed at helping the customer. The quality makes the content credible, and thus gives it sales potential. If you use the content in the marketing plan that inbound marketing consists of, the impact is multiplied.

Such an inbound marketing plan typically starts with publishing on websites and blogs. In addition, variations of the same material are used for email campaigns, e-books, social media and SEO. It begins with the production of information, which is then used across platforms together with suggestions for good sales alternatives. This creates a potent marketing package that takes best advantage of the quality of the content.