Technical SEO ranking factors to rank on Google

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announced HTTPS as a valid ranking signal in 2014. This means that sites with HTTPS encryption now have a bigger impact on search result rankings.

When sensitive data such as passwords, credit card numbers, etc. is handed over from an unsecured site (HTTP) to a web server, hackers can read all the information, but when you enable HTTPS, it encrypts all the sensitive information so that it cannot be made explicit.

Now, do you think your website is secure? A Google survey shows that Americans know less about website security than they think: 55% of Americans over 16 give themselves an A or B for online safety and security, but 70% of them have misidentified what a secure website looks like.

To improve these experiences and avoid risks, in 2017, Google announced that any website cio & cto email list that does not use HTTPS encryption will be marked as “not secure” in all major web browsers, so you should make sure that your site has an active SSL certificate and opens only with HTTPS, in order not to fall into this security discrimination.

3. Ease of navigation
Since 2015, Google has communicated mobile-friendliness as a ranking factor to increase the impact of websites and from that moment on Google has incorporated the mobile version of web pages for indexing and ranking into its packages. So, if your website is only optimized for desktop computers but not for smartphones, your performance in search engines could suffer.

To avoid this, check if your portal content is optimized for mobile devices. How? Using Google's mobile-friendly test, with just your website URL, you will see how your site rates and also get a list of suggestions for page loading issues to improve.

google ranking factors

4. Site crawling capability
Through this mechanism, you can optimize your website so that its valuable content appears higher in Google search results, but to achieve this you will need to evaluate the crawlability of the site, an essential part of SEO.

Google uses web crawlers, also known as bots, that regularly browse the web to discover content on the internet. When such a crawler finds a website, it scans, reviews, and stores the data to understand what the page is about and therefore how it should be ranked.

To make this process easier for crawlers, submit your site to Google Search Console, where you can see which pages Google has crawled and which pages contain errors. You should also configure your robots.txt file to tell search engines which pages to follow and which to ignore.

5. Image alternative text
Alt text is a type of HTML algorithm that is primarily used as an optional statement to describe images. This is an underrated SEO practice that most SEO beginners are not familiar with.

The alt attribute not only describes images; it also serves other purposes:

For example, when an image fails to load, the alt text appears instead, like this: