Use a benefit-focused headline and call to action (CTA)

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Now that you know everything a landing page can do and help you achieve, let’s explore how you can optimize yours to reap the benefits.

7 ways to optimize your WordPress landing page
Creating a landing page isn't difficult, but creating a czech republic phone number list page with a high conversion rate is a real struggle.

Whether you're building a landing page for your business from scratch or you've built one but aren't happy with the results, here are some tips to help you optimize it:

Famous copywriterTed Nicholassays that 73% of purchasing decisions are made on the cover.

A great headline draws the reader in by addressing a pain point and communicating the benefits of your offering. Koboko fitness is a great example of this—their headline immediately grabs your attention, and the promise to “change your life” keeps you engaged on the page to learn more.


Source:Koboko fitness
Next, your CTA is another key aspect of your landing page – keep it clear yet descriptive, telling your audience exactly what they will get after converting.

For example, instead of just saying “Download Now,” go to “Download Your Free Ebook Now”—this clearly emphasizes what prospects will get by clicking the CTA button, i.e. a free e-book, and entices them to take action. Elise Darma uses the same strategy here to promote her Instagram masterclass.