Why sell to the customer's dreams?

[Ehsanuls55]

If you haven't done it and you don't know what it's about, now is the time for you to learn the value of this pearl in your hands and boost your business in the digital market.

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Customer aspirations and dreams, dynamite for your sales…

Aspirations can be defined as “an intense desire to achieve something that is considered very important.” For example, someone who wants to lose weight before their wedding, buy a car before Christmas, or study a particular career.

Taking this into account, it is necessary to evaluate our product and the benefits it has for the target audience, considering what we want to achieve.

So, if we have an exercise program, we can focus on someone who wants to lose chairman email lists weight, regain their physical and mental health, or start a routine that allows them to stay healthy. Or if you are looking for web positioning, you must determine what the objective of these clients is and develop a campaign or message that speaks to what they are looking for.

What would the message or campaign be like to speak to the client's dreams?

Below I will give you some examples of how to use this to your advantage, based on the references I mentioned above.

Example 1: Exercise programs

The client's need or aspiration could be: I want to lose 10 lbs before my wedding (or an important celebration).
The sales message would be: Our exercise program is specifically designed to lose weight fast and drop 10 to 15 lbs in 60 days guaranteed.
Example 2: Online positioning

The client's need or aspiration could be: I want my website to appear on the first page urgently.
The sales message could be: We guarantee Google positioning in 90 days or we work for free!
Example 3: Security

The client's need or aspiration could be: I am afraid that everything I have worked hard to obtain over the years will be stolen from me.
The sales message could be: Our 24/7 services make your home almost impenetrable so that your family and belongings are always safe.
What is achieved by considering this…

When you take into account the projections that people have after acquiring something specific, you gain the advantage because you can condition the message by recreating those sensations or emotions that they imagine. Therefore, the stimulus is more real and drives the desire to buy in that customer.

Think about it, on more than one occasion you are the one who has made that purchase decision just by imagining the feeling afterwards.

A piece of clothing, a decorative item, something to give as a gift… That's what moves us, isn't it?

Follow the customer dream formula and you will succeed!
Build your strategy this easy:

Determine your customers' needs + Build a specific message that covers that desire + Project how it will end or give them some guarantee.