11. Partner with TikTok influencers and creators

[fomayof928@mowline]

TikTok Stories are a great way to share some behind-the-scenes content or other random content that doesn’t fit your strategy but you still want to share with your audience.

This is still a newer feature, so it's best to start using it before it finland b2b leads becomes more mainstream. Stand out from the competition by regularly sharing your TikTok Story content.

Influencer marketing is a great strategy on Instagram, but this also applies to TikTok. With so many “TikTok celebrity” users, partnering with influencers can be a great way to promote your business.

Here’s an example from TikTok user Jeremy Culhane. He made a video for the Crocs brand in a traditional style (humorous video, random photo montage throughout) that felt natural but definitely a marketing video.





The video was posted on a Crocs profile. By using the popular TikToker, those familiar with Jeremy’s work will immediately be more interested in watching the brand’s videos. However, many influencer content partnerships also involve posting videos on the influencer’s page, helping brands reach a wider audience.