Have you ever wondered why some websites appear on the first pages of search results, while others are at the bottom?
Google is the main search tool on the internet and SEO techniques are essential to position companies in the top positions.
In this competition for online success, whoever appears at the top of Google comes out ahead.
Read on to learn how to navigate this challenging SEO landscape!
Before we explore SEO techniques, it is essential to understand what this acronym represents and its concept. SEO is short for Search Engine Optimization .
One of the main marketing and SEO strategies is to ensure that a website appears on the first page of Google results, preferably in the highest positions.
For example, when searching for "machinery industries in Santa Catarina", Google presents a list of links in different positions. But how does it determine this hierarchy?
The search engine prioritizes content that is useful, reliable and that meets the needs of users . After all, Google itself was developed to provide relevant and accurate information to those who perform searches.
Therefore, the industry websites that occupy india whatsapp data the top positions are those that best answer users' questions and doubts .
Therefore, if the idea is to improve your ranking in the results and outperform the competition, it is essential to apply SEO techniques effectively.
Read also: The importance of creating a blog for business
What are SEO techniques?
Search engines, when optimized, use a set of practices that influence their algorithms. SEO techniques are strategies designed to improve a website's visibility in search engine results pages.
The main objective is to increase both the quantity and quality of organic traffic , generating visits from relevant searches.
They can be categorized and divided into:
1. SEO On-Page
Here, the focus is on the textual elements of the pages and everything that is visible to the user. Such as keyword, quality content , meta tags, friendly URLs and image optimization.
2. SEO Off-Page
These are texts, materials, links and references that are outside of your website . When these elements are from reputable sources, they increase the reliability of your content.
So the emphasis here tends to be on Link Building, Content Marketing and Guest Posts.
Read also: Content Marketing: a complete guide for companies
3. Technical SEO
Technical SEO, in turn, refers to the quality and performance of your website structure , which is where the content will be made available.
To reach the top positions in search results, it is essential to provide an excellent user experience.
The main aspects to consider include:
Website loading speed;
Compatibility with mobile devices ( mobile -friendly);
XML sitemap (a file that describes the structure of your website, displaying all pages and links);
Internal link structure that effectively connects the different pages of the website.
Read also: Home page: see its importance for the website
4. SEO Local
Finally, Local SEO is a technique that aims to ensure that your industry appears on the first pages of search results, taking into account location .
Optimization in this category is done through Google My Business, using local keywords and citations relevant to your geographic area.
How do SEO and Google ranking factors work?
How SEO and Google Ranking Factors Work
SEO works like a ranking system, determined by a specific page and a selected keyword based on customer searches.
Google works with robots that identify which pages are relevant. This process involves algorithms that help determine the order of priority of a link in Google results.
To do this, the search engine uses the EEAT (Experience, Expertise, Authority and Trustworthiness) criteria and evaluates the quality of the content, with trust being the most crucial aspect.