What is the Digital Footprint on the Internet

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The digital footprint on the Internet is thetrace you leave onlinewhen interacting with different digital services and platforms. Every action, from browsing websites to making online purchases, contributes to this footprint, which can be used by third parties for various purposes, such as marketing, behavioral analysis, and in some cases, for malicious purposes.

It is important to differentiate this concept from that of biometric fingerprint , which is the impression of our fingerprint read by electronic equipment such as that found in cell phones or access controls.
Digital Footprint on the Internet
How the fingerprint is created and what function do Cookies perform?
Every time you send an email, post on social media, or search the internet, you generatedata that can be tracked and stored.This data creates a trail that contributes to your digital footprint, even if you're not always aware of it.

This is where "cookies" come in, which are small text files that oman whatsapp resource websites store on your device when you visit them.
That's why there are these annoying privacy notices that you have to accept when entering a site. In this way, website owners avoid violating the privacy and data protection regulations that have been implemented in various parts of the world to protect users.
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Cookies have several important functions:

1. Remember Sessions:They allow websites to remember your login details, so you don't have to enter them every time you visit.
2. Customize Content:They help personalize your website experience by remembering your preferences, such as your preferred language or layout.
3. Activity Tracking:They make it easier to track your activity on the site to improve navigation and offer targeted advertising.

You'd be surprised at the amount of information you can obtain about the behavior of a website's users thanks to tracking codes. Age, economic level, location, interests are basic data that can be obtained with a single web visit. Hence the effectiveness of digital marketing.

Fingerprint Types: Active and Passive
Active Fingerprint:
It is the information that the user voluntarily shares online, such as social media posts, emails, and forms completed on websites.
Passive Fingerprint:
This is information that is collected without direct intervention by the user, such as IP address, browsing history, and other usage data collected by cookies and other tracking technologies. Cookies are closely related to passive fingerprinting in that they allow websites to track and store information about user behavior without direct action by the user.

This information may be used by websites to improve your experience and by third parties to provide you with personalized advertising.
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Fingerprint Examples
- Social networks:Every post, comment, or like on platforms like Facebook or Twitter.
- Online Shopping:Information about products viewed and purchased on e-commerce sites.
- Internet searches:History of searches performed on search engines such as Google.
- Emails:Information contained in emails sent and received.