Members also discover more impactful ways to communicate the value of social to leadership teams

[fomayof928@mowline]

As one social media manager says, “Conversations with a peer helped me develop a new way of measuring and communicating the importance of community management to my team’s leadership!”


2. Taylor Swift
Taylor Swift isn’t just a music superstar—she’s a master at netherlands b2b leads making fans the heart of her brand. Instagram account, Taylor Nation, is a part of Taylor’s PR and marketing muscle and acts as her official fan club too. The account pumps life into user-generated content campaigns that fans absolutely adore.

For the “TS The Eras Tour,” Taylor Nation called on fans to post their tour outfits using #TSTheErasTour. Fans went all out—they showcased their Swift-inspired looks, complete with glitter and friendship bracelets.


But Taylor Nation didn’t stop there—they reposted their favorite picture. Fans got to be the stars, and it happened in every city on the tour.

Screenshot of posts from Taylor Swift's Instagram account Taylor Nation showing UGC posts from fans at her various concerts.

UGC is one trick in a detailed customer marketing strategy in how Taylor and her team create a tight-knit community. Fans don’t just buy a ticket—they buy into a shared story and a collective experience.