An SEO audit typically covers areas like

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What is an SEO Audit?
An SEO audit is the process of assessing how well your website is optimized for search engines. It helps identify errors that may prevent your site from ranking well and opportunities that will help you gain visibility.

It is essentially a general "health check" of a website.

SEO Audit Tools
An effective SEO website audit is based on hard data about the technical health, traffic, and backlink profile of your website (and your competitors' websites).

The two most important tools that will help you in this task are:

Google Search Console : A set of dashboards and reports from Google that allows you to monitor and fix issues with your website's presence on Google
Semrush : An all-in-one SEO toolset that provides a moj phone number list complete overview of your site's performance and helps you improve it in all crucial SEO areas
We'll go into more detail on how to perform an SEO audit using these tools in the next steps.

Tip : Create a free Semrush account to follow the steps in this guide.

How to Do an SEO Audit
1. Check for Indexing Issues
Pages that are not indexed are not in Google's database, so Google cannot rank them.

To find out if your pages have been indexed, check for issues directly in Google Search Console.

Go to the “ Pages ” report in the “Indexing” section of the left menu. There you will find a graph of all pages based on their indexing status.

Examples of pages indexed or not in Google Search Console
Below you will find a list of reasons why the pages were not indexed.

Review all the reasons listed, one by one. Inspect the pages that match those reasons.

Google Search Console "why pages are not indexed"
Remember that not all pages should be indexed, only the ones you want to appear in search results. So it's perfectly normal for some URLs to not be indexed .