Disadvantages of quantitative analysis

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Establish clear evaluation criteria Since the subject of qualitative analysis is not quantified data, it is necessary to clarify in advance how the evaluation will be carried out and the evaluation criteria. If qualitative analysis is carried out without clearly defining the evaluation criteria, there is a possibility that useful opinions will be overlooked and unfavorable opinions will be adopted. Be sure to clearly define in advance how you will carry out the qualitative analysis. Avoid making subjective judgments Qualitative analysis, which explores customer psychology, inevitably tends to reflect the opinions and thoughts of the analyst.


Therefore, even if the exact same data is analyzed, different malaysia telegram phone number list analysts may reach completely opposite conclusions. Of course, different conclusions mean that you can find more points to check, so it's not all bad, but you should try to avoid making subjective judgments when conducting qualitative analysis. Main qualitative analysis methods Let's take a look at the main qualitative analysis methods. Heatmap Heat maps, which visualize user actions on a site, are one of the most common methods of qualitative analysis.


By looking at data such as where users looked on a page, where they moved their mouse, and where they clicked, you can easily imagine how users felt while browsing a site. If there are a lot of clicks in places that you did not intend, there may be elements hidden there that are difficult for users to understand. Open-ended surveys and user testing Surveys and user tests that involve communicating directly with users and asking for their actual impressions are also effective qualitative analysis methods.