How to calculate it? Quite simple. You take the amount you pay for one advertising post and divide it by the average reach, which you learned from statistics, for example. Conventionally: advertising placement costs 15,000, approximate reach is 500 views. It turns out that each view will cost you 30 rubles.
Is it expensive or cheap? How not to miscalculate and not overpay? Or, on the contrary, not to miss a good opportunity to get an influx of customers? There are no exact answers to these questions. It is always difficult to predict the audience's response to a particular post. And even more so - to guarantee that the public will be interested in your advertising offer.
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Content development and what makes overseas chinese in australia data valuable asset advertising publication
If the blogger prepares his own publications, your task is to provide him with the most precise technical task. What it should include:
Information about a product or service, promotion, etc.
Things that are essential to mention, such as hand-assembled, eco-friendly materials, or free shipping on the first hundred orders.
UTM link. This special tag will allow you to find out the exact number of clicks from a specific advertising post.
Links to your social networks. If attracting an audience is one of the advertising goals, you can find out its effectiveness by comparing the number of subscribers before and after a given PR publication.
Be sure to agree in advance on the time frame for preparing the material and that you would like to have it approved before posting.
To make the most of your promotion, stay involved in the discussion of the post. If questions about your product or service are asked in the comments, it would be great to answer them promptly. This will significantly increase audience loyalty.
Analysis of the effectiveness of advertising publication
Analytics is the most important stage. If it is carried out correctly, over time you will learn to choose advertising channels without losing, and your costs will pay off.
According to the statistics provided by the channel author or manager, you will be able to see how many views, reposts and clicks on the link with UTM the publication has received. Next, we check the number of orders made from this advertisement. End-to-end analytics (it must be specially installed) will allow you to calculate the real sales and profits that this particular PR campaign brought.
Studying this data will allow you to draw conclusions about whether the audience of this channel is your target audience, and how lively and active it is.