Three major pain points in the apparel industry

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The secret to doubling your sales! See how clothing brands use micro-influencers to create viral word-of-mouth marketing


Every time the season changes, we can always get information about new product releases or seasonal discounts through Internet celebrities. Whether it is Taiwanese local brands, foreign imported brands, or major apparel e-commerce and online photography stores, there are endless australia consumer mobile number list cases in the apparel industry using Internet celebrities to build word-of-mouth marketing. However, when brands select influencers, they often regard the number of fans as the only indicator and ignore the advantages of micro-influencers in interactivity and trust. Therefore, this article will deeply explore the various benefits of micro-influencers in apparel industry cooperation.

Table of contents
Apparel Industry Overview


Low brand adhesion
Changes in consumer behavior
Why do we need internet celebrities? 3 advantages of using micro-influencer marketing in the apparel industry
Advantage 1 of micro-influencers: strong trust and influence
Advantage 2 of micro-influencers: high cost-effectiveness
Advantage three of micro-influencers: easy to promote word-of-mouth marketing
Apparel Industry x Micro-Influencer Marketing Case 1: 50 PERCENT
Clothing industry x micro-influencer marketing case 2: mumm
Use KOL Radar to improve micro-influencer marketing efficiency
Apparel Industry Overview
According to Statista data, Taiwan's apparel retail industry will reach US$8.74 in 2024, and is expected to continue to grow at a compound annual growth rate of 2.06% from 2024 to 2029. In addition, according to Kantar 's survey, Taiwan's per capita annual clothing purchase volume increased from 2019 to 2019. The number of items increased from 11 to 12 in 2023, indicating rising consumer demand for clothing and promoting the steady expansion of the market.