How to Choose the Best Display Network Targeting for Your Goals

[shukla7789]

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7 min. read
Nicole Breighner
Nicole Breighner
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Content Writer
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Google’s Display Network covers millions of websites, allowing you to cast a wide net of visibility with your display ads. The targeting options for the display ads are not always the most user-friendly, though.

With so many options, how can one set up a campaign that will employment database and not just get impressions? The answer lies in comparing your goals to the qualities of each targeting option.

Keep reading to learn more about how to effectively advertise through the Google Display Network!

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What is the Google Display Network?
The Google Display Network, or GDN, is Google’s vast network of third-party websites that consent to show ads. These websites make a portion of the profit of these pay-per-click (PPC) ads, allowing the owners to monetize their sites.

This network is open to advertisers around the world, giving them a huge platform where they can show their display ads, also known as banner ads.

Green arrow pointing to a display network ad for cars.

Why use the Google Display Network?
Compared to other networks, such as the Microsoft Audience Network, the Google Display Network is much larger and comprehensive. This allows advertisers to get much more visibility than on other networks.

The GDN also includes a wider variety of websites, allowing advertisers to get more specific about reaching their target audience.