Not only do brands like Ben & Jerry’s follow through on their promises

[fomayof928@mowline]

She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism. “Ben & Jerry’s has made speaking out against social justice issues part of its DNA. The journey starts with an internal conversation about uncomfortable topics we often avoid. To support your growth, incorporate diverse voices and core values into the fabric of your company’s brand and culture,” she said.

A LinkedIn post from Ben & Jerry's. The post thanks customers bulgaria b2b leads for helping them raise $100,000 for the Advancement Project, an organization working to end systemic racism. Ben & Jerry's link out to the organization's website for people to learn more.

they also take big, bold stands that strive to move the needle on racial equality. The actions a brand takes ripples outside of the organization and can even impact society.

Dove
From representing different body types, hair textures and skin tones in their marketing to their award-winning body positivity campaigns, Dove has centered inclusivity as a part of their brand for years. In terms of supporting Black History Month year round, Dove co-founded a coalition to advance the Creating a Respect and Open World for Natural Hair (CROWN) Act, a law that prohibits racial discrimination based on hair texture and styles such as locs and brands. They’re currently partnering with LinkedIn to create more equitable workplaces for Black women.

A Story on Dove's Instagram highlight dedicated to the CROWN Act. The Story announces the law was passed in Texas and shares a link to Dove's landing page.

“These brands have not always been perfect. DEI is a journey that comes with bumps and bruises. And not everyone will be able to invest millions of dollars, but it’s the smaller commitment, the incorporation of DEI into our values and practices longer term that outweighs any singular campaign or initiative. As an organization, your north star is becoming the most inclusive, diverse and equitable company. That will rain through your social media campaigns, customer engagement and building your brand,” Blackburn says.