In fact, if we think about Google ADS we have an almost infinite number of variables for each of the keywords that the ads and this raises a further question:
How to analyze and act on this multitude of malaysia phone number example information?
Now, this is where PPC data science comes in .
Data Science and SEM: The Winning Pair
A data science-based approach to marketing can occur either through a third-party platform , such as highly advanced CRMs, or with proprietary internal tools .
Here are all the benefits of marketing data science .
Better ad targeting
Every click on an ad in the PPC search network contains a wide range of useful information: from demographics to behavioral.
Through data science, marketers have the ability to analyze this information to better identify the composition of their audience , then target them with personalized and tailored messages.