So again, when you're thinking about creating link building campaigns, the natural tendency is email lists uk to think of something new, to think about, "Okay, what can we create that's brand new, hasn't been done before, completely new campaign for a website or a client?" Well, actually, that's absolutely fine, but there may be some existing content on that website that is link-worthy. So make sure, when you start working with a website or a new brand, look at what they've got already, see which content they've got that might be link-worthy, may have gotten links in the past, and try and outreach and promote that content whilst you're building new campaigns.
for agencies, because when you're launching a campaign, it takes a bit of time to come up with ideas, do the production, do the design. Whilst you're doing all of that, if you can find existing content on that website that is link-worthy, you can promote that and get links to that whilst you're building the big campaign. And you're offsetting the risk there as well and getting links in the short term as well as the long term.