How to get into social networks with minimum effort? With myTarget!

[shammis606]

How to get into social networks with minimum effort? With myTarget!
There are situations when a company needs to make a statement on social networks here and now - to tell the target audience about its advantageous offer. How can myTarget help in this case? Read on and you will learn how to effectively use the service for advertising on social networks.

Why myTarget?
myTarget is an advertising platform in social networks organize your finances with mint Odnoklassniki, VKontakte and mail.ru service. The huge advantage of targeted advertising is that it itself creates demand.

Let's say you prefer burgers to healthy food and often visit McDonald's. Target is already collecting this data and gradually reaching out to you. Smart advertising will not offer you fishing rods or cars: it is configured so that you will see a tempting hamburger, and in addition to it, fries and cola. And now you are already outside, you have reached the nearest McDonald's, and then it's like in a fog...


Thus, myTarget shows the target audience what it wants to see and buy. The service works with the most popular social networks with an audience of 140 million people: Vkontakte, Odnoklassniki, My World and mail.ru Group platforms.


What opportunities does myTarget offer:
Accurate definition of the target audience
The service accurately determines the interests of the audience, because you can choose from 300 display conditions! You can be shown to the audience of a certain city, by social network groups, user IDs and their interests.

myTarget advertising unites the purchase and interests of your customers. You can be sure that your burgers will not be seen by vegetarians, and your new Rolex watch - by Granny Zina, who hangs out on Odnoklassniki. It's a completely different matter if her Rolls-Royce is parked next to the entrance.


Simple selection of target audience interests
With myTarget, you simply define the interests of your target audience. They are divided into two groups:

permanent - formed based on the user's activity during the year;
short - intense attention to something from several days to several months: buying a TV, VR glasses and other goods.
Permanent interests usually include family, income, love of pets, passion for fishing, etc. In essence, long-term interests are regularly repeated short-term interests of the user. He sits in some groups, adds news to the page, learns about new products/services. myTarget remembers all this and uses it when setting up advertising.

Even if a person planned to buy a car for several months, but eventually did it, myTarget will cross him off the list of potential buyers. And accordingly, it will stop chasing the user with a brand new Audi or Lada (depending on financial situation, interests and other factors). But do not relax: then advertising of car services, spare parts, components, tires, etc. will start after him.

Many myTarget formats
The service offers several options for displaying advertisements. They are divided into mobile and desktop myTarget advertising formats. You can choose the ones you prefer — and the service will offer options for platforms that will help you find clients.

Important: some myTarget formats have restrictions on platforms. Now we will look at the most popular ones that we already use. If you want to know more, call our specialists.