4C analysis is used to determine the products

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Market and customer analysis involves two types of analysis: macro and micro. In addition, competitor analysis involves looking at sales, number of employees, market share, etc. Based on these analyses, we will analyze our own company and create a specific strategy.

"Planning" Framework
The next step after the current situation analysis is to come up with a plan. In engineering directors email leads particular, we consider measures to improve the conversion rate (CV rate).

Especially in web marketing, we analyze the factors that make customers want to take action. We will explain the following three important frameworks.

4C Analysis
and sales methods for customers. The Cs in 4C analysis stand for Customer value, Cost, Convenience, and Communication.

Customer value refers to the value of the product itself, and customer cost refers to the so-called pricing strategy. In the convenience section, we analyze "what place and method would be convenient for the customer to sell the product." And in the communication section, we consider advertising and promotion methods such as social media and seminars.