Group 1: Beautiful Coffee It has been in business for 9 years and currently has more than 900 members. It hopes to wake up sleeping customers and send discount coupons or coupons for four people to customers who have not visited the store for 30 days to encourage them to bring more friends to shop. Chen Yisheng: Awakening sleeping customers is something brands must do, but they must pay attention to how to define who is a sleeping customer. The average cycle of consumer return time within half a year can be calculated, which may be longer or shorter than 30 days. After data analysis, it will be more precise.
Group 2: Duck Fragrance A traditional snack bar that has been open in the official LINE account has accumulated more than 1,500 fans. It has also introduced an online ordering system, hoping to recruit more new tunisia mobile phone number list members. Due to the large number of office workers in Neihu dining at noon, push messages are expected to be sent around 10 a.m. every Monday to Friday to arouse the desire to visit the store at noon. In the future, we also want to introduce membership gifts and point collection mechanisms to increase incentives for repeat consumption. Chen Yisheng: The idea is good, but first we need to identify which of our friends are office workers in Neihu.
For example, we can use a questionnaire first to label our friends. Subsequent mass promotion will be more accurate and cost-effective than mass messaging. In addition, pushing messages every Monday to Friday may be a bit too frequent, and can be targeted at people who have the habit of ordering food online in the past. Wang Yajie: It is suggested that the podcast pusher groups can be divided into two types, one is the guests who dine every day, and the other is the guests who often reserve a large number of meals. Find out the ordering cycle of the reservation customers, promote the broadcast in a timely manner, and effectively control the higher unit price of orders.