What are the legal consequences of using fake followers in Spain?

[Dimaeiya333]

In Spain specifically, unfair competition versus the use of fake followers on social media can have legal implications. Purchasing or using fake followers may violate social media platforms’ terms of service , which could result in account suspension or deletion. Additionally, in the context of advertising and marketing, the use of fake profiles or the manipulation of social media metrics may be subject to laws related to misleading advertising or consumer protection. Therefore, brands and individuals who use fake followers risk facing legal consequences and damage to their reputation.

How to spot fake accounts on Instagram, TikTok, Twitter or Facebook
While we have shared several tactics so far to detect and verify fake followers within the communities of the influencers you collaborate with, it is important to note that each social network presents its own strategies and key elements that you should specifically consider when carrying out this process.

On Instagram, it is crucial to review the quality of follower profiles, paying attention to the activity of posts, followers and following, and observing the authenticity of comments.

On TikTok, the presence of generic comments and likes, as well as inconsistencies in the type of content shared, can indicate the presence of fake accounts.

On Twitter , detecting inactive followers and assessing the quality of tweets and retweets are essential practices. Repetition of tweets and a lack of original content can signal automation of fake accounts. On Facebook , verifying follower profiles, reviewing activity in groups and pages, and assessing consistency in the information provided can be crucial indicators of authenticity.

Kolsquare's tools to protect yourself from influencers with fake followers
In our mission to support brands throughout the various stages of their collaborations with content creators, we have dedicated ourselves to simplifying the management and development of your social media campaigns. In this regard, we have created specific features with the aim of protecting brands from influencers with fake followers. Below we present some of these basic functions of our platform:

A). Audiences Overlap
Kolsquare's Audience Overlap feature focuses on audience overlap between design directors managers email lists influencers, which means the matching of followers between different influencers. The tool we have developed to facilitate collaborations between brands and Kols, quantifies the overlap to help you make informed decisions and select the best profiles for your campaigns.

Read also: Audience overlap: Kolsquare's useful feature to identify audience overlap in your campaigns with influencers

The importance of audience overlap lies in its impact on the strategy of an influencer marketing campaign. Greater overlap can allow for a higher frequency of messages, reinforcing product awareness, but it also carries the risk of saturating the audience.

In the context of fake accounts, this is especially relevant, as fake followers can distort the true overlap of audiences between influencers, affecting engagement and the effectiveness of campaigns.

For influencers with a high number of fake followers, audience overlap can appear more significant than it actually is. This can lead to poor decisions when selecting collaborators for a campaign, as the audience is not comprised of individuals genuinely interested in the influencer’s content. Therefore, by using Kolsquare’s Audience Overlap feature, brands can conduct a more detailed and accurate analysis of the authenticity of audience overlap, considering factors such as the presence of fake followers.