There are five types of promotion in a company:
Informational. The main goal is to disseminate information about the organization, its values and advantages. Work on promoting the company in this direction is suitable for product, service, corporate, personal, event, cultural, geographic brands (holding open days at a university, participating in an industry exhibition, etc.). A good example is Valio's outdoor advertising: "We don't add anything, you don't add anything."
Persuasive (stimulating). This rcs database is active promotion aimed at convincing the client that he needs to buy the product. Suitable for product, service, event brands. A striking example of such company promotion is "Ruki-zagrebuki" from Ozon.
Reminder. The main objective of such promotion is to inform customers about the company and its features once again. Suitable for product, service, corporate, personal, event, cultural, geographic brands. For example, the logo of the insurance company "Sogaz" on the ice of the hockey arena and the advertisement "The holiday is coming to you. Always Coca-Cola".
Reinforcing. The goal of such promotion is to encourage customers to choose the brand. It is necessary to convince that buying the company's products is the right decision. Suitable for product and service brands. Various tools are used: loyalty programs, events for customers, birthday gifts, etc.
Image. The purpose of such promotion of the company is to form a certain image of the organization in the minds of clients. Through advertising, you can show your expertise, flexibility, friendliness and other qualities. Suitable for corporate, personal and geographic brands. For example, a company employee can participate in the competition jury. This will demonstrate that the organization employs real experts.
In 2006, MTS decided to change its logo. The yellow background was replaced with a white egg. To fix the new image in the minds of customers, a six-month advertising campaign was organized. The logo was shown on TV, on banners, on the Internet, etc. Then the company used other promotion strategies - persuasive, reinforcing and image-based.