To reach the vast majority of people, your product must first be tested by innovators and early adopters, because if your target customer is “everyone,” you will end up not even knowing who you need to convince.
The solution to this is to first target a minority of people who can get the most out of your idea; therefore, you must create an ideal customer profile or Buyer Persona .
This profile should be as specific as possible , such as: 35-year-old woman, marketing director, likes to wear makeup to the office and has few but good friends. Married, with two children, and goes out on weekends to have fun. It's that specific!
Stages
To do this, it is necessary to focus on the funnel, whose stages are:
Acquisition: Getting people to know your brand name.
Activation: Provide users with a satisfying first experience.
Retention: Keeping users coming back for more.
Revenue: monetization.
Reference: getting them to tell other people.
For each stage, there should be a key metric to get an accurate algeria whatsapp number database view of how well your ideas are working.
For the first step or top of the funnel you want to look at traffic and ask yourself how many people you are exposing to your messages, so at this point you look at the performance of paid advertising, SEO , etc.
But keep in mind that you should avoid vanity metrics, such as saying you got a thousand visits from Facebook without realizing that those visits have been bouncing the entire time.
What that means is that the traffic was not qualified, so in that case you will need to review your ideal customer profile and add more metrics to the acquisition stage.
In the second step, activation , you need to see how many people stay with you after visiting your website or app; that is, how many people subscribe or register, which would mean they had a “happy first visit.”
This would indicate that what you offered to the user was truly relevant to them, so much so that they even subscribed to your site.
After getting that first good visit, the next step is retention, and true growth marketers know that this stage is even more important than acquisition.
Lastly, referrals are easier when the value of the product increases from one person to the next, so if you do it right the recommendations will fly your way, as will the money.