If you are promoting a company website in Yandex, the texts you post should have the following characteristics:
Optimization. The page with text should be optimized for one group of queries.
Compliance with LSI copywriting principles. It is recommended to use synonyms from Yandex search results together with exact and diluted keyword entries.
Clear structure. Material that has a good design is perceived by readers better. The presence of sections and headings that reflect the essence of the content increases readability, since many users prefer to skim.
Relevance. It is self employed data package recommended to update content in a timely manner, especially if it is outdated.
Benefits for the reader. To promote a company's website, including on social networks, it is necessary to post not only articles optimized for search engines, but also materials that really arouse the interest of users. Even if they do not attract traffic, they help retain customers.
Competitor analysis. Constant monitoring of similar sites from the top list will help you navigate when drawing up a technical task for filling pages with relevant content.
Content on the site
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There are no strict limitations on the text volume. However, it is believed that detailed articles are ranked higher. Here you need to stick to the golden mean. Too long a text can become boring after a few paragraphs, and too laconic - will not fully reveal the topic. The main thing is that the user can find answers to their questions after reading.
If you plan to publish new materials regularly, it is preferable to post two or three articles weekly, rather than posting a dozen at once and then not updating the site for a whole month.
There are many convenient specialized platforms on the Internet where you can effectively analyze the text for spam, the presence of “water”, “nausea”, etc.
The most popular services are:
content-watch.ru. A platform where you can determine the degree of uniqueness of a text or a site as a whole. When registering, the history of checks is available.
istio.com. Multifunctional semantic analyzer. Determines many SEO parameters: presence of errors, repetitions; text length; number of words and characters; nausea; keyword density, etc.
"Turgenev". A site that allows you to increase the readability of content by removing tautologies, filler words, cliches and stamps.
" Orfogrammka". An online service where you can easily and quickly check your text for errors and typos. Has a built-in spelling help system.
This is far from a complete list of useful tools. But the proposed platforms will help even the most demanding copywriter in their work.
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Company Marketing Plan: Short and Detailed Versions
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