Bizmoune Cave, Morocco.

[muniyaakter]

Lab-created diamonds, live-streamed sales on, pearls for men…

What's happening to the jewelry market ?

We will find out in this Marketers Insight, dedicated entirely to those small objects that we have been using for millennia to embellish ourselves.

But why talk about jewelry to people interested in digital marketing?

Marketers Insights are made to go deeper, to explore, to understand slovenia consumer mobile number list the markets around us, but above all to better understand the behavior of us human beings, which is the basis of every existing sales theory.

Jewelry is a prime example of these behaviors.

Their history, if analyzed with a broader view, helps us understand why this industry is so important, and why it will always be part of human culture.

Paradoxically, it is precisely inside a necklace of shells that the deepest secrets of the human psyche are hidden .

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The route so far

It is here that, last year, a group of researchers found 33 beads made of shell dating back 150,000 years .

Each shell is pierced, so that they can be joined in what appears to be the oldest necklace in history .

What does it symbolize? Unfortunately, we cannot know, but we can guess.

If we pay attention to the history of man, it is easy to realize how deeply our history is linked to that of personal ornaments. It is a rich and profound history, which crosses all the cultures of the Earth.