Adults are buying toys for… themselves

[muniyaakter]

And now with the game's social channels filling up with avalanches of content, including memes, creators and player reposts, we ask ourselves: "But does FantaSanremo or the Festival have more followers?"

(kidults are invading the global market)
The FantaSanremo phenomenon: from a bar table to a star of Italian brands 2

The toy market is worth billions, and there is no arguing about that. But did you know that a growing 25% of earnings come from adults?

Identikit of a new audience : They are the so-called “kidults ” south africa consumer mobile number list mostly members of Gen X, that is, born between 1969 and 1980, who, despite no longer being children, dedicate part of their budget to the purchase of traditional toys.

Scholars call this behavior a growing mania whose turbo may have exploded for several reasons:

“Adultescents” on the rise : This is a subcategory of kidults that groups together young adults who are not interested in leaving the nest and their parents. On average, according to the analyses, this group would manifest a sort of prolonged adolescence.
Reaction to ultra-competitiveness : Others explain it by focusing on professionals. Theirs would be a rebellion against the uncertainty about their future in today's capitalist and ultra-competitive society, as well as a rejection of the behavioral tracks that an adult would be expected to follow.
“Reminiscence Bump” : Several academic studies have confirmed the existence of a


phenomenon called “reminiscence bumps,” ergo a period during which one has a scientific tendency to become more nostalgic about one’s past. From the age of 25 onwards, it seems, it is easy to turn into
Brands in the meantime : Marketing strategies strategically aimed at these “young adults” with high purchasing power are on the rise. Thus action figures, card games or collectibles are in trend, especially when it comes to reboots of past icons. LEGO already has an entire line of products for adults, the “Adults Welcome” .