Once all the information has been gathered and it is clear which market segment and ideal audience the strategy should target (considering the most appropriate channel), it is time to put it into practice!
To do this, use tools that have been designed to work with segmented markets and that allow you to clearly identify the target audience. Some examples are:
Facebook Business Manager Suite : allows you to manage both organic (or your own) content and advertising on Instagram and Facebook.
Google Ads : Google's platform allows you to work with market segmentation (now called #customer segmentation ), including offline tracking, in order to obtain data that allows you to attract them to the sales funnel.
Use Google Ads for your market segmentation strategies
Measure your performance
You've already implemented your strategy, does that mean the work sri lanka business email list is over? Of course not! An important part of the process is being able to measure the processes and results of your actions.
To do this, you should check, for example, whether your content is bearing fruit, in relation to the proposed objectives, through measurement tools. Measure whether you have conversions, how many comments or likes you have or what reactions a certain publication received, for example.
At this point, it is necessary to take note of both your successes and failures: to know what works and what allows for making appropriate changes to future strategies.
Measuring is essential . If you notice that your campaign does not have good numbers and the results are not evolving as you expected, keep two things in mind:
The success of a marketing strategy is not immediate, but takes time;
and on the other hand, you can go back to the first step and inspect which settings should be implemented.
Segmenting markets and paying attention to results are two key aspects in implementing a marketing strategy.
Finally, capitalize on your work. Don't lose or discard every segmentation you make; in fact, save everything. Make backups of the target audiences and target markets you've identified and return to them whenever you need to.
Do you know why? Because, after all, market segments are made up of people who make up societies. And people change as they evolve in history and society, and so your audience will change as well. Being aware of these changes is a positive trait of evolution and proactivity.
Finally, so that you can see this step-by-step in practice, we bring you this video from Continental University, which presents a practical case of how to segment markets.