4. Define criteria for qualified leads

[Dimaeiya333]

A good inbound marketing strategy allows you to classify leads according to different criteria. The important thing is that you precisely define what characteristics they must meet and design an exclusive sales plan for each segment. The following criteria will give you some clues about what you can consider when starting to qualify your leads:

Visits to your website: Not all visits to your website are the same and you need to detect which sections each lead has visited. For example, if a lead has searched for information such as contact information, the location of your physical store or has consulted reviews from other buyers, they can be considered qualified.
Downloaded content: these are qualified leads when they have downloaded a catalogue, application or e-book. The subject of these is essential information to anticipate their needs and offer them something that really interests them.
Clicks on offers or ads: If a lead has clicked on an offer, they can also be considered qualified, as they have shown interest in a specific product.
Social media behavior: If a lead has requested information about a product on your social profile or through private messages, they can be considered qualified.


5. Call To Action
The final step to getting qualified leads is to include efficient and attractive calls to china mobile phone number list action. These can be strategically added to your social networks, blog and website. These are buttons that the user can click on to access offers or download certain types of content in exchange for filling out your form.

Prospects are clear about what they are looking for and all that remains is to convince them that your brand is their best option. That is why when designing your Call To Action , you must offer specific benefits.

How to achieve effective calls to action?
As users, we don't always like to share our data. We often choose to opt out of an offer or download a piece of material when we're asked to fill out forms. That's why you should study your audience and use surveys, interviews, and other marketing strategies to find out what kind of calls to action are most effective for your buyer persona .



Now you know; getting leads is not the same as getting qualified leads. If you strive to have a detailed knowledge of your buyer persona, offer content of interest to attract them to your website and know how to deliver a commercial offer at the right time, you will be on the right path to increasing your sales. Boost your inbound strategy today!