You can sell anything. Build trust in yourself, your product, and your company, and the client will never refuse you. Master the principles of successful presentations, be honest and ethical, and convince the client that the benefits are many times higher than the costs.
The 4-second rule. You should always strive to create a favorable impression on the client from the first seconds. Yes, you can learn to work with objections, but if the first impression is negative, the probability of closing the deal is reduced to zero.
People buy solutions to problems. By identifying customers' pain points in advance, Belfort made a fortune selling penny stocks. Customers don't want products. They want the benefits and bright futures that come with buying them.
Explain complex things simply. People job seekers data package like to buy from experts, but they don't like to go into complex terms. Learn to speak clearly, but be professional.
The key is motivation. Remember Leonardo DiCaprio's motivational speeches in the movie "The Wolf of Wall Street"? Belfort did this every day to get brokers ready for the working day. Because the buyer always reads the emotions that the seller is experiencing.
From the movie "The Wolf of Wall Street"
Body language is more important than words. A person perceives 90% of information unconsciously. Include intonation, gestures, friendly assent and eye contact in your speech. And be sure to tune in to the same wavelength as the client. First, you copy his intonation, posture and gestures. And then change the client, directing him where you need him.
Work out objections in advance. Jordan Belfort found out that there are not so many reasons for refusal, no more than 15 in total. For each one, you can find a refutation and write a ready-made script.
If the client does not want to buy, do not waste time. Belfort's system is not set up for "cold clients". The author believes that the seller's task is to sell, not to instill a need.
"The secret to success is to use failures and obstacles as fuel for your success."
Jordan Belfort
A stock market genius, financial swindler, drug addict and public speaker all rolled into one, Belfort nonetheless managed to take his life lessons to become a motivator for hundreds of thousands of entrepreneurs and managers around the world.
Well, another undeniable plus of the book is that it makes you think about the ethical aspects of doing business and what impact they can have on the results of your work. So if you haven't read it, be sure to read it.
Read more book reviews in our Books for Managers section .