Steps to start reducing abandoned carts

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Before starting any strategy, the first thing you should do is analyze your potential customers . We cannot do something just because the competition is doing it, especially because the competition's users may not have the same needs or problems as ours.

Remember that in this article we talked about the LEAD profile , that is, when a user has already started a process of interest in your brand and has taken the first step towards conversion. To do this, we will tell you the main factors to analyze in your ecommerce:

Analyze your users' purchasing behavior
It is important that we use analysis tools such as Google maldives business email list Analytics to gain insight into the journey our users make through the web store.

At what stage of the purchase do users stop and abandon their cart? Knowing this will help you understand whether the user abandons the cart due to shipping costs, payment problems, or if the purchasing system is complicated for them. These three problems have simple solutions:

Reduce shipping costs or offer free shipping options
Offer a variety of payment options that also allow unbanked people to make virtual payments without any problem.
Offer purchasing options without the potential customer having to create a user account on your website
Create attractive offers such as 10% off your first purchase or coupons that last 48 hours.