2. They know how to combine quality with quantity

[Dimaeiya333]

Today's audiences demand quality content, but they also want the right frequency of it. For example, imagine that you deliver an interesting tutorial to your Facebook followers, but you only publish it once a month. Of course, this slowness will ruin your Inbound Marketing plan sooner or later.

Therefore, we must break the belief that quality and quantity cannot be combined. Balance will be the appropriate response to achieve this, as follows:

- Plan your content publication carefully: that is, define the frequency according to each platform. For your corporate blog, you should publish at a rate of 3 to 4 times a week, while your social networks require daily information, distributed throughout the day.

- Deliver quality to your audience in small doses: Your audience will pay more atte argentina mobile phone number list ntion to you if you deliver short content frequently, rather than content that is so long that it can cause boredom. Applied to your strategy, this means creating interesting and attractive blog posts of 500 to 700 words 5 times a week, instead of 2 articles of 1,500 words each, or producing hour-long videos divided into 6 parts of 10 minutes each.



3. They are fans of their own work and also that of their colleagues
Content marketing requires a degree of loyalty to one's own work and a level of respect and admiration for the work of others. For example, a brilliant technology trend content writer will learn to develop his own voice by studying his own work. This will help him refine his style and look at the content from the reader's point of view.

On the other hand, the great creative minds of Inbound Marketing know how to appreciate the work of their colleagues and even learn from them. Of course, this does not mean imitating someone else's style, but rather enriching one's personal cultural heritage by studying the material produced by other brands and authors.



Content Marketing creatives possess these 3 characteristics, which help them develop their work with absolute quality. Therefore, it may be time to follow in their footsteps so that the digital strategies you undertake produce the success that your brand requires.