#2: Choose which tasks to delegate to AI

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Note: You don’t need to overhaul everything at once. Start small, focus on one process, and then expand over time.

The key to success is to think strategically about how AI impacts your marketing operations. Focus on time-consuming tasks that don't require advanced strategy or creativity. These tasks may include kazakhstan email list data analysis, initial content drafts, or general client reporting.

When deciding which tasks to delegate to AI, you can use the following three-level hierarchy, which helps clarify which jobs are best suited for AI assistance:

Objective tasks: These tasks have clear right or wrong answers and are easiest for AI to handle with proper instructions and examples. Examples might include categorizing social media posts by topic or calculating engagement rates for content.

Good enough tasks: These tasks need to meet certain criteria, but allow some flexibility in how they are performed. Most marketing tasks fall into this category. For example, drafting a social media post, writing an email, or creating a blog post outline can all be considered "good enough" tasks. Define clear “good enough” criteria for each task.

Expert Tasks: These tasks are at the top of the hierarchy and rely heavily on background, experience, and creativity. They are the hardest to entrust to artificial intelligence because they often require nuanced understanding and decision-making. While AI can sometimes handle expert tasks, it often requires an extensive background and can be less controlled.

First, focus on delegating objective and good-enough tasks to AI, as these tasks are easier to automate effectively. Then, try to break down expert tasks into smaller, more manageable subtasks (objective and good-enough tasks).