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Along the way, remember Sunny’s mantra: “Relevant content wins on YouTube and every other platform.” Your goal should be to create content that directly addresses the needs and concerns of your ideal audience.

Step 2: Plan your content strategy
Once you have a clear understanding of your ideal audience and their pain points, it’s time to start planning your content strategy.

Sunny recommends starting with eight “test” videos to help you determine which videos resonate with your audience.

When planning these videos, Sunny recommends using the 80/20 rule. The goal is for 80% of your content to be “bottom of the funnel” and address specific pain points for viewers who are about to make a purchasing decision. The remaining 20% ​​can be “top of funnel” content with broader appeal.