5. Content distribution channels

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According to the report, the main ones will be:

-YouTube: 55%.

-Instagram: 53%.

-Videos on Facebook: 50%.

-Professional networks: 43%.

-Instant Messaging: 41%.

It is striking how important audiovisual media is now for most companies. Fortunately, they all understand that Video Marketing is the future of digital promotion, so they are taking advantage of it to achieve their goals. Are you already doing it?



6. About sales
The top 3 priorities are:

-Achieve more sales: 70%.

-Marketing products on social media: 40%.

-Improve sales funnel effectiveness: 39%.

It is logical that companies want to make more money by selling their products, but they are also considering other channels to achieve this, such as Social Media. They are also aware that the effectiveness of the sales process is essential to generating and retaining customers.

Increase in sales

7. Sales challenges
The main one will be to obtain a favorable response from the prospects, which will produce the projected conversions. If this is also your objective, check the efficiency of your lead nurturing plan .



8. The priority of companies
75% said that the main concern is converting contacts or sales opportunities into reliable customers. Since this concern is a common factor among companies, you should optimize your sales funnel today through appropriate content and top-notch customer service along the way.

Priority of companies

9. Overrated Marketing Tactics
27% of brands consider that their main form of advertising is through traditio azerbaijan mobile phone number list nal media, such as television and newspapers. Of course, this only proves that inbound is the best answer to your needs, due to its advantages and the way in which outbound advertising has lost ground among the public.



10. Contact method that prospects prefer
The number one technique, with 82% preference, is through email. Therefore, it goes without saying that your Email Marketing strategy is a mandatory part of your Inbound plans, so invest in the best automation software available and take advantage of its smart benefits to create the right content for each audience segment.



HubSpot's figures on Inbound Marketing 2018 LATAM represent very valuable information that you should take advantage of to optimize your plan. Carefully study the 10 points above to achieve this and generate the objectives you pursue, such as increasing conversions and producing satisfied customers.