8 – Links
Whether inbound, outbound, or internal, the Internet is a complex web of interconnected content built on links. Why it matters: Google values inbound links from trusted websites as a signal of how belarus phone data authoritative and relevant your content is. The more trusted sites link to your content, the more value Google places on your page, and the higher it will rank in the SERPs .
How to Implement: There are many strategies and tactics for getting backlinks, probably enough to fill a book. Guest posting, blogger outreach , and broken link building are a few things to consider.
Internal links to other pages on your site can help Google and users navigate your content and introduce them to other valuable pages. If you link from a high authority page, it lends its authority to the page it links to. Finally, outbound links help direct readers to other high-quality content on the web.
9 – Social signals
It has long been a source of speculation that social media shares can help your pages rank better. While Google has clearly stated that links from sites like Facebook or Twitter are not ranking factors, there is still an indirect correlation between having a high rank and lots of social shares. Why it matters: Any influence social signals have on your page’s ranking is most likely indirect, but that doesn’t make them any less valuable.
For example, having viral content on Facebook will generate a lot of mentions, which in turn can increase traffic to your website. Not only that, but social shares increase the chances of websites citing your content and creating valuable backlinks to your page.
How to implement: The key to getting the most out of social signals is to make your content easy to share across social media. Add Facebook and Twitter share buttons to your pages to make it easy for users to share your content.
You can also use third-party plugins to display social media feeds on your website. People can find more great content on your social media accounts, interact with it, and most importantly, share it with their network. It’s also a great way to grow your social following.
This generosity provides your users with even more value, which can help you rank higher through a better user experienc
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