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Customer Lifetime Value (CLV)
Customer Lifetime Value measures the average revenue a customer brings to your company during their lifecycle. Increasing CLV means that each customer acquired becomes more profitable. You can compare the CLV of customers acquired through SEO with other channels to optimize your resources.
To calculate CLV, use Google Analytics’ User Lifetime report (GA4), which offers historical data and forecasts, such as likelihood of purchase or abandonment.
Tracking keyword rankings helps you understand how visible your site is in search results for specific terms. Use tools like Google Search Console, Semrush, or Ahrefs to track your rankings and identify any optimization needs.
Conversions
Conversions indicate how many desired actions, such as purchases or signups, are completed on your site. A low conversion rate could indicate problems with your content or user experience. Track conversions in Google Analytics by setting specific goals.
Cost Per Acquisition (CPA)
Cost per Acquisition measures how much you spend to acquire a new customer. To calculate it, divide your total SEO costs by the number of organic conversions. A low CPA, combined with a high CLV, indicates a good return on investment.
Organic Visibility
Organic visibility measures how prominent your site is in search results for your target keywords. Tools like Moz or Ahrefs calculate the estimated click-through rate your site receives based on its ranking.