There is a risk of tiring or even annoying

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If you do not involve too much commercial information, it is to add value, later we will talk about the ratio of useful information that the email must contain when sending our newsletter at a low frequency, which does not allow user loyalty. Our biggest destination they are likely to end up unsubscribing, to which we must add that our mailing list is outdated, since people change their email addresses every year, which means that contacts are often lost.


The opposite situation is a newsletter that is published belize phone data too frequently. our recipients, which may cause them to cancel us without even filing a complaint of abuse by changing the image over and over again. Too good The main problem is.


Damage to the brand image and the danger of excessive use of spam filters The first problem leads to the fact that our subscribers cannot easily recognize us and therefore do not form an image about us. As for the second problem, we run the risk of falling into spam or doing a thousand tests.