marketing officer … [but] then I had to

[muniyaakter]

At large enterprises like Adobe, IBM or Xerox, “it could take you six months to a year to get a big project out the door,” Chitwood said — compared to a month or less at a startup. At Adobe, retention campaigns need to get through multiple levels of approvals. Chitwood said the vast majority of Adobe’s revenue comes from existing customers, so it’s very important that Adobe get that marketing right. “Every marketing plan I had to do not only had to go to my boss and the chief



go and present it to the CEO,” Chitwood said. “The more layers you add on, paraguay number screening
the more scrutiny you invite and the longer it takes to execute.” 3. Enterprise marketing needs to benefit a family of brands. Enterprise marketing teams often work with multiple brands under one parent company, which Shaul describes as a double-edged sword. “You can get halo effects from the other brands, or you can get the reverse.” “You can get halo effects from the other brands, or you can get the reverse.” How you present one brand could impact how customers perceive other brands under the same umbrella.