Creating a Lead Generation Plan from Scratch

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Les Echos . CES 2024: French startups still strong in Las Vegas? (Maddyness. Artificial intelligence: French publishers organize to have their rights recognized (Le Figaro. Artificial Intelligence: a “Human Creation Label” to guarantee that a book was actually written by a human ( Libération . Canal+ takes almost 30% of the Viaplay platform ( Les Echos . Rachida Dati. Minister of Culture: a surprise appointment. the result of a deal with Emmanuel Macron ( Le Monde . Canal+ obtains authorization from the Competition Authority for the acquisition of OCS and Orange Studio ( Competition Authority . 3 FIGURES Full prices for digital newspaper subscriptions are said to have risen by an average of 20% last year in the UK. according to Press Gazette .


More than half of Americans (52%. fear rise in 'deepfakes' will south africa telegram influence elections (McAfee. Twitch is laying off 500 employees . or about 35% of its workforce. according to Bloomberg . CHART OF THE WEEK Source: Scott Galloway OUR BEST READS / WORTH YOUR TIME / LONG READ These are the biggest global risks we face in 2024 and beyond (World Economic Forum – Davos. Independent local news publishers face new challenges as they reorganize their business models ( Poynter . The collapse of information? ( Hubert Guillaud . DISRUPTION. DISLOCATION. GLOBALIZATION CES 2024: Every TV . laptop. smart home. and more coming to the show (The Verge. Fox Corp.


launches blockchain platform to trade with AI companies ( Axios . DATA. TRUST. FREEDOM OF THE PRESS. DISINFORMATION When you witness genocide. it is not enough to avoid the news (Pranav Jeevan P. Fox partners with Polygon Labs to combat distrust of deepfakes ( TechCrunch . Political parties and candidates resort to lawsuits to silence journalists during elections: a growing trend in Brazil ( LatAm Journalism Review . LEGISLATION. REGULATIONS European Commission looks into Microsoft-OpenAI alliance ( Les Echos . Ofcom poaches staff from big tech firms to enforce new internet rules .