Why You Need Both Tools
HubSpot is a customer management system. It is a big, all-in-one platform. It manages your contacts and sales pipeline. It also helps with marketing. So, it is the home for all your customer data. For this reason, it is an essential part of your business. However, HubSpot cannot see every website visitor. It only knows about visitors who fill out a form. Thus, many potential leads are invisible.
Leadfeeder’s Special Power
Leadfeeder has a special job. It tracks anonymous website visitors. This dataset tool identifies the companies visiting your site. It uses their IP addresses. It does not track individuals. As a result, you can see which businesses are interested. Leadfeeder also shows you what they look at. It tells you which pages they visit. It even shows how long they stay. This information is very helpful for your team.
Making the Connection
Connecting Leadfeeder and HubSpot is simple. First, you need to set up both tools. Then you can link them. The integration allows for a two-way flow of data. You can automatically or manually send information. For example, you can create new companies in HubSpot. You can also make new deals or tasks. This happens right from the Leadfeeder tool. This saves a lot of time for your team.
How the Integration Benefits Sales and Marketing
The connection between these tools helps both teams. It gives sales a list of hot leads. They can see which companies are ready to buy. This is because Leadfeeder tracks their activity. The sales team can then reach out right away. They can make better sales pitches, too. They know what the company is interested in. Therefore, they can talk about the right things.
Furthermore, marketing teams gain a lot. They can see which of their campaigns work. They can understand what content is most popular. This helps them create better content in the future. They can also create special lists. These lists can be used for new marketing campaigns. It helps them focus on the right audience.
Using Lead Scoring to Find the Best Leads
Both tools have lead scoring. Lead scoring helps you find the best leads. HubSpot has its own scoring system. Leadfeeder also scores leads based on their activity. When they are integrated, this process becomes more powerful. You can use Leadfeeder's data to improve HubSpot's scores. This helps your team focus on the most promising opportunities. It means they spend less time on bad leads.
Pricing and Plans
Leadfeeder offers a free plan. It is a great way to start. The free plan has limits, though. For example, you can only see data from the last seven days. The paid plans are based on the number of identified companies. Prices go up as you identify more companies. You can also choose to pay monthly or annually. Paying annually often costs less.