Lead Source Breakdown (Chart: Bar/Pie):

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B2C Lead Generation Dashboard Template
A B2C dashboard focuses on volume, speed, and cost-efficiency in attracting individual consumers, often with a high emphasis on website performance and direct conversion.

Dashboard Title: B2C Lead Generation Performance Overview
1. Top-Level Performance Summary (Key Performance Indicators - KPIs)
Total Leads Generated: Current period vs. previous period/goal.
Conversion Rate (Lead-to-Customer): Percentage of leads that became paying customers.
Cost Per Lead (CPL): Total marketing spend / Total Leads.
Customer Acquisition Cost (CAC): Total marketing and sales spend / Total New Customers.
Website Traffic (Leads): Total unique visitors who became leads.
2. Lead Volume & Growth
Leads Generated by Day/Week/Month: Trend line showing lead acquisition over time.
Organic Search
Paid Search (Google Ads)
Social Media (specify platforms: Facebook, finland whatsapp database Instagram, TikTok)
Email Marketing
Referrals
Direct Traffic
Other (e.g., offline events, print ads)
New Lead Growth Rate: Percentage increase/decrease in leads over time.
3. Conversion & Funnel Performance
Conversion Rate by Source: Which channels are most effective at converting leads into customers.
Funnel Stages (Chart: Funnel):
Website Visitors
Leads (e.g., form submissions, email sign-ups)
Marketing Qualified Leads (MQLs - e.g., downloaded specific content, multiple interactions)
Sales Qualified Leads (SQLs - if applicable, e.g., requested a demo for a higher-value B2C product)
Customers
Time to Convert: Average time from lead generation to customer conversion.