A marketing funnel is a visual representation of a lead’s journey from contact with your brand to becoming a paying customer. Other marketers also refer to marketing funnels as purchase funnels, conversion funnels, and lead funnels, among others.
We’ve already talked about marketing and sales funnels, their differences, and the many types of marketing funnels that exist. But in this article, we’re going to take a closer look at some specific marketing funnels so you can get a better idea of how to start using them in your marketing strategies .
Why do you need a marketing funnel?
Having a marketing funnel is essential for any business, especially bahamas telegram lead now that so much shopping and research is done online. Your marketing funnel is basically generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage with them and encourage them to take action, whether that’s downloading your content or making a purchase.
A marketing funnel allows you to optimize your marketing efforts to influence your customers and get them to take actions that are beneficial to your business. However, it is very important to keep in mind that your funnel needs to be powered by tools such as marketing automation software or a CRM. With these tools, you can tag your leads based on certain criteria, making it easier for you to determine where they are in their buyer journey, and you can set up automatic nurturing campaigns that are sent to your leads based on the actions they take. These efforts help you not only engage with your leads but also push them down the funnel in an automated way.
6 types of marketing funnels you should know
There are different types of marketing funnels. The one you choose for your brand will depend on several factors, such as your audience, your goal, and your product or service. You don’t have to use just one funnel; you can create different types of funnels to drive different CTAs to achieve your marketing goals .
Here we explain some of the funnels most used by marketing professionals:
1. Email funnel
The email marketing funnel is a funnel that involves converting a potential customer into a paying customer through promotional and educational emails.
Creating an email funnel typically involves:
Collect contact information from potential customers, including their email address and name.
Provide training to potential customers about your brand and product through email nurturing campaigns.
Include offer-based promotions and conversion-focused CTAs to turn leads into customers.
Some examples of email funnels are:
The Free Consultation Funnel . This email funnel is a series of emails that encourage a potential client to sign up for a free consultation.
The cross-selling funnel . The goal of this email funnel is to get a customer to buy another product or service.
The upsell funnel . This email funnel leads a customer to select a product or service with a higher price than what they have already purchased.
The Product Launch Funnel . When you launch a new product, you can create an email funnel focused on educating prospects and customers about that new product.
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2. Video Funnel
The video marketing funnel is designed to convert leads into customers through videos. To do this successfully, you need to create videos that attract, educate, engage, and convert your leads at every stage of their journey.
People love video content because it's entertaining and easy to use. In fact, Facebook receives around eight billion video views a day. If you want to increase engagement on your content, you should consider adding video to your strategy.