Acquiring and Managing a 6-Digit Short Code (The "How-To")

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Acquiring a 6-digit short code for marketing services is a regulated and structured process, particularly in Bangladesh:

Regulatory Compliance is Paramount:

In Bangladesh, the Bangladesh Telecommunication Regulatory Commission (BTRC) has stringent guidelines for short code allocation and usage, as outlined in their "Short Code Allocation Procedure 2020."
Marketing services must apply to the BTRC, define their service, and adhere to all terms and conditions, including significant allocation fees and annual charges (which vary based on the service category).
Strict adherence to anti-spam laws, explicit opt-in/opt-out mechanisms, and transparency is non-negotiable.
Choosing Your Short Code Type:

Random Short Codes: A 6-digit number is randomly assigned. These are generally less expensive.
Vanity Short Codes: You can choose kuwait phone number list a memorable 6-digit number, often one that spells out a word on a phone keypad (e.g., if "MARKET" could translate to a 6-digit number), making it easier for customers to recall. These are more expensive due to their customizability.
Partnering with an SMS Aggregator/CPaaS Provider:

Marketing services will typically work with a licensed SMS aggregator or a Communications Platform as a Service (CPaaS) provider in Bangladesh. These providers have the necessary connections to mobile network operators and can guide you through the BTRC application and approval process.
Campaign Planning & Approval:

Detailed documentation of your planned SMS campaigns, including keywords, consent collection methods, opt-out instructions, and sample messages, must be submitted for approval by both the BTRC and the mobile network operators.
Ensure your "STOP" and "HELP" keywords are always functional and clearly communicated.