consumer habits of Kazakhstanis

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The above example means that in the realities of modern difficulties, it is still possible to implement ideas and implement products that, due to their popularity in the press, are covered with an aura of inaccessibility due to their technological nature, and I want to believe that there will be more and more such solutions in our country. Well, we will survive, for which special thanks to our colleagues, families and friends - all of them are of great importance for any business, be it a startup or an enterprise with a history of success.

(refusal of premium brands, switching to cheaper ones, refusal cayman islands cell phone number list of some products/goods). The crisis also has a significant impact on the Kazakhstani research market.

Currently, the issue of research price often comes first for clients, and the process of choosing a contractor often depends on the only factor "who is cheaper". We will try to understand the issue of "price - quality of research" in the context of the qualitative research method, and what risks exist for the client when choosing cheaper services, whether this saving is justified.

In our opinion, a dangerous sustainable trend of cheaper research is currently being formed. At the same time, the quality of research results is being pushed into the background. Accordingly, there is a high risk that poor-quality data will lead to erroneous decisions by the client in the marketing sphere. This can lead to losses that are many times greater than the imaginary savings on the quality of research!

We won't delve into the inner workings of the research process in this article, but we'd like to point out a few obvious points :