What is Lemon8, the app launched by the creator of TikTok?

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As TikTok faces a difficult time, its parent company wants to raise awareness of another of its apps. ©JRdes/Shutterstock
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Available in a few countries, this social network allows users to share and discover content. ByteDance is looking to replicate TikTok's success with this app.
TikTok needs no introduction. Popular, especially georgia mobile database young people, the Chinese social network has successfully spread throughout society, now boasting over a billion users. Behind this platform is a company: ByteDance. While its flagship application has been going through a difficult period for several months , particularly in the United States, the Chinese group is looking to raise awareness of another social network it developed: Lemon8.

A cross between Instagram and Pinterest
Lemon8 can be considered a cross between Instagram and Pinterest , being an app for sharing and discovering content. It is described as “THE destination for sharing and exploring” . “On Lemon8, the photo and video content is refreshing, diverse and informative. Whether you are a fashion enthusiast, a beauty lover or looking for a cooking recipe, a travel itinerary, there is something for everyone” , we can read on the app stores (Apple App Store and Google Play Store).


Lemon8, a cross between Instagram and Pinterest©Tada Images / Shutterstock
Although ByteDance is behind this social network, another company is presented as its parent company: Heliophilia. This is a Singaporean company located at the same address as TikTok's headquarters. Not yet available in France, Lemon8 was launched in 2020 in Japan, then in other Asian countries, including Singapore and Indonesia, as well as the United Kingdom. Since its launch, it has been downloaded 17 million times worldwide, according to data from the company Apptopia relayed by Axios .